Amazon to hold festive sale during October 1-5

Amazon.in will flag off its 'Great Indian Festival' sale from October 1, a day ahead of rivals Flipkart and Snapdeal.

"These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime," Amazon India VP and Country Head Amit Agarwal said.

Flipkart and Snapdeal will host their sales between October 2-6. According to analysts, this year's festive sales may be impacted by recent guidelines by DIPP that bar e-commerce players from doling out discounts.

The players have been investing significantly to ramp up delivery and logistics capabilities to meet the surge in demand during the festive season.

The company is expected to spend Rs 125-130 crore in marketing and advertising budget.

Amazon India's rivals Flipkart and Snapdeal will start their festive sales a day later from October 2 and extend it till October 6.

This is the third edition of Flipkart's Big Billion Day sale and it will see consumer programmes such as no-cost EMI and product exchange aimed to attract more online sellers and revenue.

E-commerce firm Snapdeal will flag off the festive season with its 'Unbox Diwali Sale' which will see exciting deals and offers across all categories such as home appliances, electronics, mobiles, home furnishings, furniture and FMCG.

Snapdeal plans to create 10,000 temporary jobs at the company between September 15 to November 15, with the positions mostly being in logistics to ensure smooth deliveries. The firm has invested Rs 200 crore in rebranding activities and also unveiled a new logo as the e-commerce major focuses on wooing the next 100 million potential online shoppers.