Snapdeal lines up a Rs 200 crore marketing campaign for Diwali

In the run up to Diwali, e-commerce marketplace Snapdeal, has announced that it will be spending more than Rs 200 Crores on a 360 degree marketing campaign over the next 60 days.

The new campaign will be launched next month on TV, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. It is designed to drive traffic and increase consumer awareness about the festive season offers that will be hosted by brand partners and sellers on Snapdeal.

"We are very excited about our new marketing campaign because it will create immense consumer connect and will also help consumers pick and choose the best products and offers for them. Diwali is the most relevant shopping season in India and we have decided to leverage this opportunity to strengthen our distinct position in consumers' mind," said Kanika Kalra, Vice President Marketing at Snapdeal.

"It is not just advertising, but our whole ecosystem is gearing for the season. Our platform and logistics are geared to handle huge surges as India gets into the festive spirit, while our sellers are readying their stocks to offer the best assortment and choices to our consumers," she added.
 
The marketing investments, while timed with the festive season, are also part of a longer term effort to create a distinctive positioning for the brand.