Coolest Start-ups in India 2015

FIVE-YEAR-OLD START-UPS RANK 1: ShopClues

Founded by Sanjay Sethi, Radhika Ghai Aggarwal and Sandeep Aggarwal and started in January 2011, ShopClues is an E-commerce marketplace located in Gurgaon. It has been funded by Tiger Global, Nexus Venture Partners, Helion Venture Partners to the tune of $130 million. It's biggest challenge is continuing to differentiate.

'COOL' FACTOR: 'Unstructured' categories it plays in, the customers and the merchants it targets

FIVE-YEAR-OLD START-UPS RANK 2: MySmartPrice

Founded by Sitakanta Ray and Sulakshan Kumar in July 2011, it is in the business of helping people in their shopping decisions with online shopping research. It raised Rs 8 crore so far from venture capital funds Accel and Helion over two rounds. It faces the challenge of hiring the right talent that suits the company's culture. MySmartPrice is located in Hyderabad.

'COOL' FACTOR: It's a 24x7 smart personal shopping assistant

FIVE-YEAR-OLD START-UPS RANK 2: Edureka

Founded by Lovleen Bhatia and Kapil Tyagi in May 2011, the start-up is into the business of virtual classrooms to make learning easy, interesting and affordable. Edureka is located in Bangalore and funded to the tune of $250,000 by angel investors. It faces the challenge of adding new courses while maintaining quality.

'COOL' FACTOR: Supplying talent to the IT industry by reskilling both freshers and working professionals

FIVE-YEAR-OLD START-UPS RANK 4: JunoTele Solutions

With Sekhar Rao (founder), Krishna Tammireddy and Jana Balasubramaniam (co-founders), JunoTele Solutions
was started in August 2011. Located in Bengaluru, it's self-funded and also received some angel funding. It is in talks with a few institutional funds for starting Series A.

'COOL' FACTOR: Helps users pay in real time. Enables telcos to charge for small services as well

FIVE-YEAR-OLD START-UPS RANK 5: Linkstreet Learning

Founded by Arun Muthukumar and Vikram Ramakrishnan in March 2011, it's in the business of providing end-to-end technical backup in the online education space. It's funded by angel investors; undisclosed. It faces the challenge of going global and bringing more enterprises on board. Linkstreet Learning is located in Bengaluru.

'COOL' FACTOR: Making learning personalised and entertaining

THREE-YEAR-OLD START-UPS RANK 1: LimeRoad

Founded by Suchi Mukherjee, Ankush Mehra and Prashant Malik and started in December 2012, it is in the business of E-commerce. LimeRoad is funded by Tiger Global, Matrix Partners, Lightspeed Venture and faces the challenge of logistics infrastructure.

'COOL' FACTOR: Allowing users to create different looks through scrapbooks

THREE-YEAR-OLD START-UPS RANK 2: Framebench Technologies

Framebench Technologies was founded by Rohit Agarwal and Vineet Markan in 2012. Located in Pune, it's in the business of online file collaboration software. It's funded by Blume Ventures, Maneesh Bhandari, Anuj Pulstya; angel funding. It faces the challenge of hiring, how to acquire scale at every stage.

'COOL' FACTOR: A tool that allows any digital fi le to be shared together with any number of people

THREE-YEAR-OLD START-UPS RANK 3: Haygot Education Pvt Ltd

Founded by Zishaan Hayath (CEO), Hemanth Goteti (CTO) in April 2013 and located in Powai, Mumbai, Haygot's Toppr.com is an online exam preparation platform. It is funded via angel investment route by Kashyap Deorah; SAIF Partners and Helion Ventures have also invested in it. Its biggest challenge is scaling up and reaching remote areas.

COOL FACTOR: Lets students learn at own pace; supplements offline coaching

THREE-YEAR-OLD START-UPS RANK 4: Culture Machine Media

Founded by Sameer Pitalwalla and Venkat Prasad in July 2013,  Culture Machine Media is in the business of  digital video content production. It's located in Bangalore and is funded by Tiger Global and Zodius Capital. Its biggest challenge is fundraising and creation of something out of nothing.

'COOL' FACTOR: Growing popularity among the youth

THREE-YEAR-OLD START-UPS RANK 4: HackerEarth

Founded by Sachin Gupta and Vivek Prakash and started in 2012, HackerEarth is in the business of recruitment at technology companies. Its investors are GSF, AngelPrime Partners; $620,000. It faces the challenge of community building and marketing. It is located in Bengaluru.

'COOL' FACTOR: Finding top-quality talent for tech companies