Mahindra may increase vehicle prices in Q1 next fiscal
Last month, the automaker announced a price increase of personal and commercial vehicles by around 1.9 per cent with immediate effect

- Feb 6, 2021,
- Updated Feb 6, 2021 1:30 PM IST
Mahindra & Mahindra (M&M), India's fourth-largest passenger carmaker, has hinted at a likely price increase of its range of vehicles over the next few months in the wake of rising commodity prices.
The manufacturer, which was recently reported to have slashed jobs in its North American operations, may cut them further even as it gets ready to launch its off-roader vehicle Roxor.
Speaking to the media in a virtual post-earning press conference, Rajesh Jejurikar, Executive Director Automotive & Farm Sectors, Mahindra & Mahindra, said, "We have just taken some price increase in January and unless things come under control we would probably be taking one again in Q1 of the next financial year."
He was answering a question on the impact of increasing commodity prices and how the company was contriving to offset it.
When asked if there are possibilities for further job cuts in the North American unit ahead of the planned launch of the off-roader Roxor, Jejurikar said, "We just got approval for the new Roxor model. We are working on a relaunch approach, Details not finalised but we may go for much more digital and there may hence be some manpower restructuring beyond what has already happened because there was no production rally happening in the last few months".
Stating that the relaunch of the new Roxor will take a few more months without sharing a definite timeline, Jejurikar said, "We will then be working on what exactly is the right resourcing for the launch. Manpower number is not finalised".
M&M Deputy Managing Director and Group CFO Anish Shah said the company has also rationalised manpower at the engineering services of the Italian unit Pininfarina as it had "excess count compared to what the market demand was."
(With inputs from PTI.)
Mahindra & Mahindra (M&M), India's fourth-largest passenger carmaker, has hinted at a likely price increase of its range of vehicles over the next few months in the wake of rising commodity prices.
The manufacturer, which was recently reported to have slashed jobs in its North American operations, may cut them further even as it gets ready to launch its off-roader vehicle Roxor.
Speaking to the media in a virtual post-earning press conference, Rajesh Jejurikar, Executive Director Automotive & Farm Sectors, Mahindra & Mahindra, said, "We have just taken some price increase in January and unless things come under control we would probably be taking one again in Q1 of the next financial year."
He was answering a question on the impact of increasing commodity prices and how the company was contriving to offset it.
When asked if there are possibilities for further job cuts in the North American unit ahead of the planned launch of the off-roader Roxor, Jejurikar said, "We just got approval for the new Roxor model. We are working on a relaunch approach, Details not finalised but we may go for much more digital and there may hence be some manpower restructuring beyond what has already happened because there was no production rally happening in the last few months".
Stating that the relaunch of the new Roxor will take a few more months without sharing a definite timeline, Jejurikar said, "We will then be working on what exactly is the right resourcing for the launch. Manpower number is not finalised".
M&M Deputy Managing Director and Group CFO Anish Shah said the company has also rationalised manpower at the engineering services of the Italian unit Pininfarina as it had "excess count compared to what the market demand was."
(With inputs from PTI.)