BT Buzz: Bike rentals back in vogue as Vogo, Bounce regain 30% of pre-COVID business

BT Buzz: Bike rentals back in vogue as Vogo, Bounce regain 30% of pre-COVID business

To retain and sustain this demand, bike rental start-ups are emphasising on two things - one, change in business model, and the another, focus on sanitisation

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Bike rental firms have switched gears to long-term rentalsBike rental firms have switched gears to long-term rentals
Rukmini Rao
  • May 25, 2020,
  • Updated May 25, 2020 8:28 PM IST

Companies are also placing a huge emphasis on sanitisation to counter any fear in the minds of commuters while using rentals. Bounce said it used an anti-microbial coating on the surface of vehicles which remains effective for up to two months. Vogo has started not just doorstep delivery of the vehicle but also sanitisation right in front of the customers. Yulu also said it was undertaking sanitisation multiple times in a day. While the early signs of recovery are yet to translate into a strong trend, the start-ups are hoping that  deepening macroeconomic crisis and slow consumption could delay expenditure on owning a bike and moving to the rental model instead.

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Companies are also placing a huge emphasis on sanitisation to counter any fear in the minds of commuters while using rentals. Bounce said it used an anti-microbial coating on the surface of vehicles which remains effective for up to two months. Vogo has started not just doorstep delivery of the vehicle but also sanitisation right in front of the customers. Yulu also said it was undertaking sanitisation multiple times in a day. While the early signs of recovery are yet to translate into a strong trend, the start-ups are hoping that  deepening macroeconomic crisis and slow consumption could delay expenditure on owning a bike and moving to the rental model instead.

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