Inox Group’s Siddharth Jain Explains The Rationale Behind Popcorn Pricing
Inox Group’s Siddharth Jain Explains The Rationale Behind Popcorn Pricing
BusinessToday.In
- Jan 19, 2023,
- Updated Jan 19, 2023, 05:21 PM IST

In an exclusive chat with Business Today’s Managing Editor Siddharth Zarabi, Inox Group’s Executive Director Siddharth Jain says India’s consumer base wants movie watching to be a community experience. With the two movie exhibitor giants, Inox & PVR, now merged into one entity, what are the expected synergies? Aiming for a cumulative 3200 screens across the country says Jain. But is your bucket of popcorn going to be any cheaper now? Watch this interaction to find out more…