Rajesh Jejurikar, in conversation with BTTV's Chetan Bhutani, highlighted the need to increase capacity for the Thar Roxx due to overwhelming demand. He noted India's strong auto industry growth, driven by developing infrastructure, but emphasized that auto market penetration remains low. Jejurikar is optimistic about achieving mid to high teen growth by year-end. He also shared Mahindra's focus on launching lifestyle SUVs in unexpected markets, where EV adoption is exceeding expectations. Additionally, he pointed out the growing trend of premiumization, with features in Mahindra vehicles now rivaling those of high-end luxury cars, alleviating range anxiety with advanced battery technology.