BTTV AT GOAFEST'23: BTTV's Siddharth Zarabi caught up with Josy Paul, a man who is known for developing one of the creative advertising brands in India at the GOAFEST 2023. Siddharth Zarabi spoke on the opportunities and difficulties that the digital age and electronic communication have presented for advertising agencies. According to him, recent trends have shown that customers and buyers are adopting new platforms across a variety of topics rather than sticking with more traditional ones. Watch this exclusive conversation.
BBDO India deals in Advertising, PR, Media, Digital and Activation.
About GOAFEST: It's India's most prominent advertising festival. Hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), this event is the talk of the town for a reason. This year's theme at Goafest is “Future of Creativity.”