In poll-bound Rajasthan, shops once brimming with election merchandise are witnessing a stark decline in sales as political campaigning shifts to social media platforms. With the Rajasthan Assembly election just around the corner, traders like Suresh Jhalani and Chetan Agarwal are feeling the impact of this digital transition. For every election, these shops have been selling a variety of promotional items, ranging from Rs 3 to Rs 300, including Dupattas, Flags, Caps, Sarees, Bindis, Hair Clips, Garlands, 'Modi masks', and Wristbands. The new publicity materials, including banners and cotton garlands bearing the Congress election slogan, are being distributed across Rajasthan. These campaign goods are sourced from Delhi, Mathura, Ahmedabad, and Surat, with Gujarat noted for its superior fabric quality. However, the once-thriving industry, estimated at Rs 100 crores, is now facing a downturn. About fifty shops in Jaipur specialising in election merchandise have seen a 70 per cent drop in sales compared to the last assembly elections.