Rasna Chairman Piruz Khambatta highlights Madhya Pradesh’s food processing potential, comparing it to global success stories like Switzerland. With unexplored crops, skilled labor, and growing demand, MP can become a food processing hub. Rasna is already leading the powdered drinks market in India and 50+ countries and aims to expand further, focusing on organic, value-added products. Will MP find its "hero crop" like Bihar’s makhana? Watch now to find out Rasna’s vision for India’s food processing future! Listen in to know more.