Prime Minister Narendra Modi launches the NDA's Lok Sabha campaign for 2024 with the rallying cry of 'Abki baar 400 paar' from the heartland of Uttar Pradesh. In a grand rally held in Meerut, attended by Uttar Pradesh Chief Minister Yogi Adityanath and Rashtriya Lok Dal (RLD) chief Jayant Chaudhary, PM Modi delivers a scathing attack on the opposition 'INDIA' bloc, accusing them of advocating for corruption. He also criticizes the Congress for disrespecting the legacy of late Chaudhary Charan Singh. This marks Modi's third consecutive campaign kickoff in Meerut since 2014, emphasizing the city's significance in BJP's electoral strategy. CM Yogi Adityanath denounces dynasty politics and claims that Uttar Pradesh has suffered under the rule of the opposition parties. Notably, PM Modi and Jayant Chaudhary share the stage for the first time in a decade, symbolizing the recent alliance between RLD and the BJP-led NDA. Meanwhile, the opposition retaliates against PM Modi's accusations, particularly targeting the 'INDIA' bloc label. In the electoral battleground of Meerut, the BJP fields veteran television actor Arun Govil, renowned for his portrayal of Lord Ram in the iconic television series 'Ramayana.' The electoral contest in Meerut becomes a three-way battle, with contenders from the Samajwadi Party and the BSP challenging Arun Govil for the western UP Lok Sabha seat.