In a conversation at Reuters NEXT, OpenAI’s Chief Financial Officer, Sarah Friar, sits down with Reuters Editor-in-Chief Alessandra Galloni to discuss the transformative impact of AI and OpenAI’s ambitious roadmap. With ChatGPT now reaching over 300 million users, Sarah Friar reflects on its unprecedented growth, the launch of reasoning models, and the role of AI in reshaping industries. The conversation also dives into the recent launch of Sora, OpenAI’s highly anticipated text-to-video generator, which has seen overwhelming demand since its debut. Friar explains the technology’s potential to empower creators, from TikTok enthusiasts to Hollywood professionals. Addressing concerns about AI’s rapid advancements, Friar highlights OpenAI’s measured rollout strategies and commitment to learning from user behaviour. She also discusses how AI is augmenting human creativity, particularly in entertainment, where tools like Sora can enhance LIVE TV production and democratize access to creative technology. The discussion also touches upon the next generation of AI, termed as AGI (Artificial General Intelligence).