In an exclusive conversation with Business Today, Snap Inc. CEO Evan Spiegel discusses Snapchat's unique positioning in response to current challenges. Reflecting on the platform's evolution over the past 13 years, Spiegel emphasizes its role as a distinct alternative in the realm of social media, providing a pressure-free environment for connecting with friends and family.
Addressing the potential impacts of geopolitical tensions on advertising budgets, Spiegel prioritizes serving Snapchat's community of over 400 million daily users. He expresses confidence in sustaining revenue growth, particularly through the platform's performance advertising capabilities. Spiegel acknowledges the inherent tension between data collection and privacy but sees it as a source of innovation. Snap's commitment to privacy is evident in advancements like aggregated data and machine learning modeling, assisting advertisers without compromising user privacy.