The festive season is here, and the economy hopes for a big consumption boost with people ready with shopping carts. One big sector looking at demand picking up is the gems and jewellry sector - especially the diamond industry. While the love for gold is eternal in India, can the forever demand for diamonds outshine the yellow metal this season? And with lab-grown diamonds gaining popularity fast, the industry is now considering catering to all budget levels. Catch Sakshi Batra in conversation with Colin Shah, Founder & MD, of Kama Jewellery, and Lisa Mukhedkar, Founder and CEO, of Aukera Jewellery to discuss this rising demand.