USA To Get A ‘Taste of India’ As Amul Preps For Sale First Time Outside India

Amul’s brand of “fresh milk” will be sold in the United States in a first for milk cooperatives in India. The Gujarat Cooperative Milk Marketing Federation (GCMMF), the umbrella body that markets and sells milk under brand Amul has tied up with the Michigan Milk Producers Association to sell “fresh milk” in the East Coast and Midwest markets of the US. Amul will be launching its range of fresh milk in one-gallon (3.8 litres) and half-a-gallon (1.9 litres) packs under the Amul brand in the US. This includes Amul Gold containing 6 per cent milk fat, Amul Shakti with 4.5 per cent milk fat, Amul Taaza with 3 per cent milk fat and Amul Slim with 2 per cent milk fat.