Since Varun Jaipuria assumed leadership of the India territory (in early-2022), which contributes approximately 80% to Varun Beverages Ltd.’s (VBL) top line, the company’s market capitalisation has jumped nearly fourfold to Rs 1.82 lakh crore. VBL - the largest bottler of non-alcoholic beverages in the country - today bottles and markets PepsiCo’s colas and juices in over 90% of India’s geography. Between 2021 and 2023, the company's top line surged at 35% CAGR, soaring from Rs 8,958 crore to Rs 16,321 crore. Under Jaipuria's direct leadership as CEO of VBL’s India and South Asia operations, revenues from the region nearly doubled in just two years, from Rs 6,596 crore in 2021 to Rs 12,633 crore in 2023. And despite widespread inflation woes among FMCG peers, he also managed to improve its margins - from 7.42% in 2019, standalone net profit margin has jumped to 14.05% in 2023.