SBI, HDFC, Kotak Mahindra, LIC among TRAI defaulters for violating SMS norms
Total 17 private and public banks are yet to implement new SMS framework. E-commerce and finance companies Flipkart and Bajaj Finance and India Bulls, and brokerages Kotak Securities, Angel Broking and National Stock Exchange have also been named in defaulters' list
- Mar 27, 2021,
- Updated Mar 27, 2021 11:51 PM IST
The Telecom Regulatory Authority of India (Trai) has issued a list of defaulters that have failed to implement new SMS regulations to curb the menace of unsolicited commercial SMSs. Among the entities that are flouting the Trai norms are State Bank of India, HDFC Bank, Kotak Mahindra and Life Insurance Corporation of India.
The telecom regulator has asked all the entities and telemarketers to fulfil the regulatory requirements before March 31 to avoid disruption in communication services from April 1. Other regulatory bodies such as RBI, SEBI, IRDA, central and state government departments, other autonomous bodies and establishments have been told to impress upon these entities to follow the regulatory norms strictly.
"It has been informed that principal entities including major banks like State Bank of India, HDFC Bank, Punjab National Bank, Axis bank etc are not transmitting mandatory parameter like content template IDs, principal entity IDs etc, even in those cases where content templates have been registered, while sending such messages to the TSP (telecom service providers) for delivery," a Trai notification said.
In total, 17 private and public banks are yet to implement the new SMS framework. E-commerce and finance companies like Flipkart and Bajaj Finance and India Bulls, and brokerages like Kotak Securities, Angel Broking and National Stock Exchange have also been named in the defaulters' list.
The Trai notification also includes a list of 40 defaulter telemarketers that have not registered SMS templates with the telecom operators. In a stern warning, Trai said it appears that "few entities are not only indifferent but are also not serious enough in complying with the provisions of the regulations thereby causing inconvenience to consumers".
The Telecom Regulatory Authority of India (Trai) has issued a list of defaulters that have failed to implement new SMS regulations to curb the menace of unsolicited commercial SMSs. Among the entities that are flouting the Trai norms are State Bank of India, HDFC Bank, Kotak Mahindra and Life Insurance Corporation of India.
The telecom regulator has asked all the entities and telemarketers to fulfil the regulatory requirements before March 31 to avoid disruption in communication services from April 1. Other regulatory bodies such as RBI, SEBI, IRDA, central and state government departments, other autonomous bodies and establishments have been told to impress upon these entities to follow the regulatory norms strictly.
"It has been informed that principal entities including major banks like State Bank of India, HDFC Bank, Punjab National Bank, Axis bank etc are not transmitting mandatory parameter like content template IDs, principal entity IDs etc, even in those cases where content templates have been registered, while sending such messages to the TSP (telecom service providers) for delivery," a Trai notification said.
In total, 17 private and public banks are yet to implement the new SMS framework. E-commerce and finance companies like Flipkart and Bajaj Finance and India Bulls, and brokerages like Kotak Securities, Angel Broking and National Stock Exchange have also been named in the defaulters' list.
The Trai notification also includes a list of 40 defaulter telemarketers that have not registered SMS templates with the telecom operators. In a stern warning, Trai said it appears that "few entities are not only indifferent but are also not serious enough in complying with the provisions of the regulations thereby causing inconvenience to consumers".