Adani Wilmar halts Fortune oil ads featuring Sourav Ganguly
Adani Wilmar's decision comes in wake of criticism by social media users who ridiculed company's ad campaigns that claim its oil is healthy for the heart; former India cricket star was appointed as brand ambassador of Fortune Rice Bran cooking oil in January 2020

- Jan 5, 2021,
- Updated Jan 5, 2021 4:42 PM IST
Three days after former India captain and BCCI President Sourav Ganguly suffered a mild heart attack, Adani Wilmar has halted all advertisements of its Fortune Rice Bran cooking oil featuring the cricketing legend.
The decision comes in the wake of criticism by social media users who ridiculed the company's ad campaigns that claim its oil is healthy for the heart. "The advertising featuring Ganguly has been removed across platforms," The Economic Times reported citing a person closely working on the campaign.
The former India cricket star was appointed as the brand ambassador of Fortune Rice Bran cooking oil in January 2020. The brand campaign, created by an agency Ogilvy & Mather during lockdown, promoted Fortune oil was healthy for the heart.
Meanwhile, Adani Wilmar has defended the Fortune brand, saying it's the healthiest and that it'll continue to work with Saurav. Adani Wilmar said it has taken a temporary break from commercial and will be back soon.
"It contains natural antioxidants. Gamma Oryzonal present in rice bran oil reduces bad cholesterol and improves lipid profile. The rice bran oil is not a medicine but only a cooking oil. There are several factors which affect heart ailments, including dietary and hereditary issues. We shall continue to work with Saurav and he will continue to be our brand ambassador. We have only taken a temporary break in our TV commercial till we again sit with Saurav and take things forward. This is a very unfortunate incident and can happen with anyone," a company spokesperson said.
Three days after former India captain and BCCI President Sourav Ganguly suffered a mild heart attack, Adani Wilmar has halted all advertisements of its Fortune Rice Bran cooking oil featuring the cricketing legend.
The decision comes in the wake of criticism by social media users who ridiculed the company's ad campaigns that claim its oil is healthy for the heart. "The advertising featuring Ganguly has been removed across platforms," The Economic Times reported citing a person closely working on the campaign.
The former India cricket star was appointed as the brand ambassador of Fortune Rice Bran cooking oil in January 2020. The brand campaign, created by an agency Ogilvy & Mather during lockdown, promoted Fortune oil was healthy for the heart.
Meanwhile, Adani Wilmar has defended the Fortune brand, saying it's the healthiest and that it'll continue to work with Saurav. Adani Wilmar said it has taken a temporary break from commercial and will be back soon.
"It contains natural antioxidants. Gamma Oryzonal present in rice bran oil reduces bad cholesterol and improves lipid profile. The rice bran oil is not a medicine but only a cooking oil. There are several factors which affect heart ailments, including dietary and hereditary issues. We shall continue to work with Saurav and he will continue to be our brand ambassador. We have only taken a temporary break in our TV commercial till we again sit with Saurav and take things forward. This is a very unfortunate incident and can happen with anyone," a company spokesperson said.