Baba Ramdev is just the face, it's Acharya Balakrishna who is behind Patanjali's Rs 10,561 cr turnover

Baba Ramdev's Patanjali Ayurved has taken the Indian FMCG market by a storm. The company, with a turnover of Rs 10,561 crore in 2016-17 is not only a household name, but has been giving close competition to major international brands. Though Baba Ramdev endorses all of Patanjali's consumer products, the man behind the formidable success of India's fastest growing FMCG brand is Ramdev's close aide, Acharya Balakrishna.

The 44-year old CEO of Patanjali has pushed the company's revenues at a rapid pace. He has not only encashed upon Baba Ramdev's huge base of followers but also attracted Indian consumers by hitting the 'swadeshi' idea.

Though Ramdev is the brand ambassador of Patanjali Ayurved Ltd, he does not own a single share in it. Acharya Bal Krishna owns close to 94 per cent Patanjali Ayurved. Rest of the small holdings are dispersed among a small group of individuals. He is the brain behind the admirable growth of Patanjali as a consumer brand.

Here are the five things that you may not know about the man behind Pantanjali:  

Balkrishna's Patanjali has given FMCG majors a run for their money. Also, the company is eyeing to hit Rs 10,000 crore revenue by 2017. Baba Ramdev and Acharya Balakrishna have formed a phenomenal partnership to grow Patanjali Ayurveda as a brand. They have achieved this by keeping the prices of the products substantially lower than the other FMCG brands and by capturing the nerve of the Indian consumers.