HUL's Fair & Lovely rebranded as Glow & Lovely; men's range renamed as Glow & Handsome
Last week, HUL had announced to drop the word 'fair' from its famous flagship brand to make it more "inclusive and diverse"
- Jul 2, 2020,
- Updated Jul 7, 2020 11:50 AM IST
Hindustan Unilever Limited (HUL), the country's largest fast moving consumer goods (FMCG) company, on Thursday announced that its flagship skincare brand Fair & Lovely will be rebranded as Glow & Lovely. The men's range under the brand will now be called 'Glow & Handsome'.
Last week, the company had announced to drop the word 'fair' from its famous flagship brand to make it more "inclusive and diverse".
"HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand," the company said in a regulatory filing.
Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition, it added.
Hindustan Unilever Limited (HUL), the country's largest fast moving consumer goods (FMCG) company, on Thursday announced that its flagship skincare brand Fair & Lovely will be rebranded as Glow & Lovely. The men's range under the brand will now be called 'Glow & Handsome'.
Last week, the company had announced to drop the word 'fair' from its famous flagship brand to make it more "inclusive and diverse".
"HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand," the company said in a regulatory filing.
Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition, it added.