‘Majority of India won’t pay for convenience’: Meesho co-founder Vidit Aatrey on quick commerce

‘Majority of India won’t pay for convenience’: Meesho co-founder Vidit Aatrey on quick commerce

With quick commerce gaining traction, questions arise over whether more e-commerce players will enter this space.

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Vidit Aatrey, co-founder of Meesho, says the appeal of quick e-commerce remains with a specific consumer baseVidit Aatrey, co-founder of Meesho, says the appeal of quick e-commerce remains with a specific consumer base
Palak Agarwal
  • Feb 21, 2025,
  • Updated Feb 21, 2025 12:18 PM IST

The quick commerce sector in India is witnessing a boom, with the market growing nearly 60X in the last five years, with participation from Peak XV Partners and WestBridge Capital, according to Tracxn. As Meesho gears up for an IPO, it has also moved the NCLT for reverse flipping to India, with plans to file its DRHP in the second half of this year.

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The quick commerce sector in India is witnessing a boom, with the market growing nearly 60X in the last five years, with participation from Peak XV Partners and WestBridge Capital, according to Tracxn. As Meesho gears up for an IPO, it has also moved the NCLT for reverse flipping to India, with plans to file its DRHP in the second half of this year.

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