Nutrition brand Oziva to focus on women's health products
While the company was growing at an average of 3-4X year-on-year, over the last two years, Oziva realised that women comprised 70-80% of its customers
- Aug 29, 2020,
- Updated Aug 30, 2020 12:50 AM IST
When Aarti Gill co-founded Oziva in 2016 with her co-founder Mihir Gadani, it was with the idea of enabling millions of people to live a healthier life with clean, plant-based nutrition.
The existing nutritional products in the market had artificial ingredients, chemicals, or preservatives. While the company was growing at an average of 3-4X year-on-year, over the last two years, Oziva realised that women comprised 70-80% of its customers.
"While we never targeted women specifically as a consumer segment, they were adopting clean eating habits much faster than men," says Gill.
Now the firm is focused on launching products that solve women's nutritional requirements.
The 70-people firm claims to have a net annualised run rate of Rs 100 crore and plans to reach Rs 200 crore by March 2021.
Gill and Gadani started the firm with a debt of Rs 20 lakh. In June 2020, Oziva raised a $5 million Series A round of funding from Matrix Capital India. Their existing investor Titan Capital also participated. They plan to use the funding for branding and create awareness around women's health.
The firm gets 50% of its orders from its own website and the rest from marketplaces such as Amazon, Flipkart, and Nykaa.
When Aarti Gill co-founded Oziva in 2016 with her co-founder Mihir Gadani, it was with the idea of enabling millions of people to live a healthier life with clean, plant-based nutrition.
The existing nutritional products in the market had artificial ingredients, chemicals, or preservatives. While the company was growing at an average of 3-4X year-on-year, over the last two years, Oziva realised that women comprised 70-80% of its customers.
"While we never targeted women specifically as a consumer segment, they were adopting clean eating habits much faster than men," says Gill.
Now the firm is focused on launching products that solve women's nutritional requirements.
The 70-people firm claims to have a net annualised run rate of Rs 100 crore and plans to reach Rs 200 crore by March 2021.
Gill and Gadani started the firm with a debt of Rs 20 lakh. In June 2020, Oziva raised a $5 million Series A round of funding from Matrix Capital India. Their existing investor Titan Capital also participated. They plan to use the funding for branding and create awareness around women's health.
The firm gets 50% of its orders from its own website and the rest from marketplaces such as Amazon, Flipkart, and Nykaa.