YES BANK teams up with Salesforce to boost retail lending, enhance customer experience
YES Bank claimed that it is among the first banks in India to move to Salesforce for loan origination and processing
- Dec 22, 2020,
- Updated Dec 22, 2020 9:58 PM IST
YES BANK on Tuesday said it has entered into collaboration with Salesforce, a leader in customer relationship management, to build a next generation technology platform to power the retail lending business, in line with the bank's strategy to further scale up its retails assets portfolio. The private lender aims to deliver intelligent personalised customer experiences through the Salesforce platform.
"Leveraging on the strengths of YES BANK's technology capabilities and Salesforce's platform, this collaboration aims to engage customers with a unified experience and drive aggressive retail led growth for the bank," YES Bank said in a press release.
The lender claimed that it is among the first banks in India to move to Salesforce for loan origination and processing.
The bank said the deployment of the Salesforce loan origination system for retail banking will enable it to provide personalised solutions and connected banking experiences for consumers across segments. It will bolster the bank's capacity to process higher volumes of loan applications through enhanced automations and progressive API integrations while also eliminating manual processes in the loan cycle - thereby reducing the turnaround time (TAT) for improved customer satisfaction.
YES BANK on Tuesday said it has entered into collaboration with Salesforce, a leader in customer relationship management, to build a next generation technology platform to power the retail lending business, in line with the bank's strategy to further scale up its retails assets portfolio. The private lender aims to deliver intelligent personalised customer experiences through the Salesforce platform.
"Leveraging on the strengths of YES BANK's technology capabilities and Salesforce's platform, this collaboration aims to engage customers with a unified experience and drive aggressive retail led growth for the bank," YES Bank said in a press release.
The lender claimed that it is among the first banks in India to move to Salesforce for loan origination and processing.
The bank said the deployment of the Salesforce loan origination system for retail banking will enable it to provide personalised solutions and connected banking experiences for consumers across segments. It will bolster the bank's capacity to process higher volumes of loan applications through enhanced automations and progressive API integrations while also eliminating manual processes in the loan cycle - thereby reducing the turnaround time (TAT) for improved customer satisfaction.