Lockdown impact: Maggi sales shoot up 25% as consumers stockpile instant noodles
Coronavirus lockdown: Some kirana shops have also started stocking the 1.68 kg packs that have 24 Maggi noodle cakes as they have run out of smaller packs. Demand for Maggi has surged 20-25 per cent over the pre-lockdown period

- Jun 11, 2020,
- Updated Jun 11, 2020 1:25 PM IST
Maggi, India's go-to option for instant noodles, saw a significant boost in sales amid the coronavirus lockdown. Sales of Maggi shot up by up to 25 per cent over pre-COVID numbers as consumers under lockdown stockpiled the instant noodle brand. Managing Director of Nestle India Suresh Narayanan said that the company ramped up manufacturing across its five Maggi factories during the lockdown.
According to a report in The Economic Times, some kirana shops have also started stocking the 1.68 kg packs that have 24 Maggi noodle cakes as they have run out of smaller packs. Demand for Maggi has surged 20-25 per cent over the pre-lockdown period.
The head of the Rs 12,000-crore India unit said that they ramped up manufacturing across eight factories including the five factories that produce Maggi during Lockdown 1.0. This involved reviving all the hundreds of suppliers, wheat flour millers, packaging suppliers and service providers, he said.
"Enormous efforts have been put in by teams across factories in the most arduous situation. The mission of my team was inspired to rise to a national cause and provide an essential brand at that time," said Narayanan.
Maggi, India's go-to option for instant noodles, saw a significant boost in sales amid the coronavirus lockdown. Sales of Maggi shot up by up to 25 per cent over pre-COVID numbers as consumers under lockdown stockpiled the instant noodle brand. Managing Director of Nestle India Suresh Narayanan said that the company ramped up manufacturing across its five Maggi factories during the lockdown.
According to a report in The Economic Times, some kirana shops have also started stocking the 1.68 kg packs that have 24 Maggi noodle cakes as they have run out of smaller packs. Demand for Maggi has surged 20-25 per cent over the pre-lockdown period.
The head of the Rs 12,000-crore India unit said that they ramped up manufacturing across eight factories including the five factories that produce Maggi during Lockdown 1.0. This involved reviving all the hundreds of suppliers, wheat flour millers, packaging suppliers and service providers, he said.
"Enormous efforts have been put in by teams across factories in the most arduous situation. The mission of my team was inspired to rise to a national cause and provide an essential brand at that time," said Narayanan.