Data breach can put up to $223 billion value of top-100 global brands at risk: Infosys
While a data breach could put up to $29 billion of brand value at risk for technology industry, the corresponding number was at $4.2 billion for automotive industry.

- Mar 9, 2021,
- Updated Mar 9, 2021 8:40 PM IST
Data breach could put at risk up to $223 billion of brand value of the top 100 brands of the world, as per a joint cybersecurity and brand value impact report by Infosys and global brand consultancy firm Interbrand.
The report, called 'Invisible Tech. Real Impact', examined the long-term impact of data breaches on value of the world's top brands across sectors.
"To quantify this risk, Infosys and Interbrand identified the brand factors most impacted when a company suffers a data breach - presence, affinity, and trust - and simulated the resulting brand value at risk in the event of a breach, using Interbrand's proprietary brand valuation methodology," the companies said in a joint release.
While a data breach could put up to $29 billion of brand value at risk for technology industry, the corresponding number was at $4.2 billion for automotive industry. Luxury brands and consumer goods face greater value at risk as a percentage of their net income, with 115 per cent of 2020 net income at risk for luxury brands and 114 per cent for consumer goods, it said.
Over 20,000 US organisations compromised through flaw in Microsoft's email software
Data breach could put at risk up to $223 billion of brand value of the top 100 brands of the world, as per a joint cybersecurity and brand value impact report by Infosys and global brand consultancy firm Interbrand.
The report, called 'Invisible Tech. Real Impact', examined the long-term impact of data breaches on value of the world's top brands across sectors.
"To quantify this risk, Infosys and Interbrand identified the brand factors most impacted when a company suffers a data breach - presence, affinity, and trust - and simulated the resulting brand value at risk in the event of a breach, using Interbrand's proprietary brand valuation methodology," the companies said in a joint release.
While a data breach could put up to $29 billion of brand value at risk for technology industry, the corresponding number was at $4.2 billion for automotive industry. Luxury brands and consumer goods face greater value at risk as a percentage of their net income, with 115 per cent of 2020 net income at risk for luxury brands and 114 per cent for consumer goods, it said.
Over 20,000 US organisations compromised through flaw in Microsoft's email software