TV advertisers blast Trai, say new regulation will make their operations unviable
TV channels are opposed to the Trai decision as their operations would become financially unviable if the advertisement time is slashed to a mere 12 minutes an hour.
Sanjay Singh
- May 16, 2012,
- Updated May 16, 2012 9:40 AM IST
Television broadcasters and advertisers on Tuesday came out strongly against the ham-fisted manner in which the Telecom Regulatory Authority of India (Trai) has pushed through its decision to arbitrarily slash advertisement time to a mere 12 minutes an hour. "The decision was taken at the last moment-a day before J.S. Sarma retired as Trai chairman. It was done in a hurry," lamented Rohit Gupta, president, Sony Entertainment. "We have already put across our view to Trai. The telecom regulator should have considered our problems and we should have been heard. We will take a joint stand on the issue soon," he added.
Advertisement
Television broadcasters and advertisers on Tuesday came out strongly against the ham-fisted manner in which the Telecom Regulatory Authority of India (Trai) has pushed through its decision to arbitrarily slash advertisement time to a mere 12 minutes an hour. "The decision was taken at the last moment-a day before J.S. Sarma retired as Trai chairman. It was done in a hurry," lamented Rohit Gupta, president, Sony Entertainment. "We have already put across our view to Trai. The telecom regulator should have considered our problems and we should have been heard. We will take a joint stand on the issue soon," he added.
Advertisement
Read more!