With Pixel, Google plans to beat Apple at its own game
The Pixel phones seem to be much closer to Apple's iPhone series than the Nexus line-up.
- Oct 5, 2016,
- Updated Oct 6, 2016 11:49 AM IST
Google launched the Pixel in an airy, well-lit and undramatic hall, which is quite contrary to what Apple's launchpad looks like. The differences seem to stop there with the new "Made by Google" Pixel.
The new Pixel, though manufactured by HTC, is entirely designed and closely supervised by Google. Making it built by Google, inside out.
With Pixel, Google made sure that it catches the eye of all smartphone photographers. The company claimed that the new 12.3Megapixel camera featured on the Pixel has the best DxO Mark score till date of 89 as compared to iPhone 7's 86. While this claim requires thorough real-world testing, the camera was one feature that got a lot of stage-time during the launch event.
If the new 12.3 Megapixel module on the Pixel is everything Google claims it is, it will hit Apple in the place that hurts the most, the camera segment.
While Pixel seems like a step forward for Google, we cannot say the same for all Nexus fans. Pricing the devices right up there with the champions of the premium segment is a huge risk for the search giant. At the same time they are also leaving a void in the lower segments with nothing to replace the Nexus-line up.
The new Google Pixel will be up for pre-booking in India on October 13. The specs include a Snapdragon 821 assisted by 4GB RAM an option of 32GB or 128GB ROM. The device dual-SIM capability with VOLTE support.
Though the hardware capabilities of the device are comparable to Apple's iPhone 7 and iPhone 7 Plus, the chipsets are still produced for a bulk of Android devices unlike Apple's A-series chipsets that are specifically built for a few phones. The Pixel and Pixel XL will have to go through a host of tests before being credited as a major competitor to Apple's iPhone series.
Google launched the Pixel in an airy, well-lit and undramatic hall, which is quite contrary to what Apple's launchpad looks like. The differences seem to stop there with the new "Made by Google" Pixel.
The new Pixel, though manufactured by HTC, is entirely designed and closely supervised by Google. Making it built by Google, inside out.
With Pixel, Google made sure that it catches the eye of all smartphone photographers. The company claimed that the new 12.3Megapixel camera featured on the Pixel has the best DxO Mark score till date of 89 as compared to iPhone 7's 86. While this claim requires thorough real-world testing, the camera was one feature that got a lot of stage-time during the launch event.
If the new 12.3 Megapixel module on the Pixel is everything Google claims it is, it will hit Apple in the place that hurts the most, the camera segment.
While Pixel seems like a step forward for Google, we cannot say the same for all Nexus fans. Pricing the devices right up there with the champions of the premium segment is a huge risk for the search giant. At the same time they are also leaving a void in the lower segments with nothing to replace the Nexus-line up.
The new Google Pixel will be up for pre-booking in India on October 13. The specs include a Snapdragon 821 assisted by 4GB RAM an option of 32GB or 128GB ROM. The device dual-SIM capability with VOLTE support.
Though the hardware capabilities of the device are comparable to Apple's iPhone 7 and iPhone 7 Plus, the chipsets are still produced for a bulk of Android devices unlike Apple's A-series chipsets that are specifically built for a few phones. The Pixel and Pixel XL will have to go through a host of tests before being credited as a major competitor to Apple's iPhone series.