Go Live!
Spurred by new-age apps and hardware, live video broadcasting has become the new language to communicate.
- Mar 5, 2016,
- Updated Mar 9, 2016 10:14 AM IST
We often watch live broadcasts of events, concerts and shows. How about broadcasting your views to your followers or even the masses? If you are interested, there are a host of apps and services that allow live streaming of content to interact with the audience in real time - you can not only become popular among your target audience, but may also start generating revenue as you grab more eyeballs.
Live streaming has existed for over a decade with platforms, including Ustream and Twitch, but it is the new-age apps with a mobile-first approach, such as Meerkat and Periscope, that are making video broadcasting the next inflection point in the digital and social media space. While professional live streaming events were aired with broadcast-quality cameras and equipment connecting to real-range satellite uplink transmitters, the new-age apps are enabling smartphone users with a decent bandwidth to stream HD, full HD or 4k content.
However, none of these services worked on 2G and you should not even think of streaming on 2G. While most of them worked on 3G, the upload and video streaming was seamless on high-speed Wi-Fi or 4G connectivity. Of all the video broadcasting apps, Periscope works the best.
It's not just the apps that allow you to broadcast live videos. Smart-phones and action cameras are getting equipped as well. Samsung's flagship Galaxy Note 5 and Galaxy S6 Edge+ have a new feature for video makers - Live Broadcast, which allows users to broadcast live videos directly on YouTube. Sony's Xperia Z3 supports live video streaming on YouTube. The HTC Re action camera supports real time feeds on YouTube. Users can also use the Livestream app to connect over WiFi to the GoPro Hero3 and Hero4 action cameras.
Wondering why videos are gaining a lot of traction? It's simple. People have smartphones with bigger displays, data consumption has increased manifold and accessing video content on smartphones and tablets has become easy. Above all, people prefer watching videos over reading long write-ups. Average time spent on watching a video is close to 2 minutes and 30 seconds, while people do not spend more than half a minute to browse through print. ~
We often watch live broadcasts of events, concerts and shows. How about broadcasting your views to your followers or even the masses? If you are interested, there are a host of apps and services that allow live streaming of content to interact with the audience in real time - you can not only become popular among your target audience, but may also start generating revenue as you grab more eyeballs.
Live streaming has existed for over a decade with platforms, including Ustream and Twitch, but it is the new-age apps with a mobile-first approach, such as Meerkat and Periscope, that are making video broadcasting the next inflection point in the digital and social media space. While professional live streaming events were aired with broadcast-quality cameras and equipment connecting to real-range satellite uplink transmitters, the new-age apps are enabling smartphone users with a decent bandwidth to stream HD, full HD or 4k content.
However, none of these services worked on 2G and you should not even think of streaming on 2G. While most of them worked on 3G, the upload and video streaming was seamless on high-speed Wi-Fi or 4G connectivity. Of all the video broadcasting apps, Periscope works the best.
It's not just the apps that allow you to broadcast live videos. Smart-phones and action cameras are getting equipped as well. Samsung's flagship Galaxy Note 5 and Galaxy S6 Edge+ have a new feature for video makers - Live Broadcast, which allows users to broadcast live videos directly on YouTube. Sony's Xperia Z3 supports live video streaming on YouTube. The HTC Re action camera supports real time feeds on YouTube. Users can also use the Livestream app to connect over WiFi to the GoPro Hero3 and Hero4 action cameras.
Wondering why videos are gaining a lot of traction? It's simple. People have smartphones with bigger displays, data consumption has increased manifold and accessing video content on smartphones and tablets has become easy. Above all, people prefer watching videos over reading long write-ups. Average time spent on watching a video is close to 2 minutes and 30 seconds, while people do not spend more than half a minute to browse through print. ~