Affordable Housing To Spur Credit Growth
"The market potential is huge and will grow across all retail lending portfolios"


- Dec 9, 2017,
- Updated Dec 13, 2017 1:36 PM IST
The real estate industry in India is passing through a slowdown as a huge inventory of premium homes are lying unsold. In stark contrast, the affordable housing segment, most coveted by the lower- and the middle-income groups, is set to grow at a faster clip as the government's policy directive - Housing for All by 2022 - is finally seeing some serious action on the ground. Harshil Mehta, Joint Managing Director and Chief Executive Officer of DHFL, tells Teena Jain Kaushal how affordable housing can play a crucial role in reviving the industry amid faltering bank credit growth. Edited excerpts:
A: DHFL is upgrading its IT infrastructure to leapfrog to the next-generation technology landscape. The digital initiatives will usher in speed and efficiency in day-to-day operations and superior analytical insights that will help us design products and services in sync with the changing requirements. They will also future-proof the company, improve productivity, reduce costs and enhance customer convenience. We are moving towards a 'phygital' organisation, creating a unique, integrated ecosystem of digital and physical consumer touch points so that our customers can seamlessly interact with us in their preferred environment.
The real estate industry in India is passing through a slowdown as a huge inventory of premium homes are lying unsold. In stark contrast, the affordable housing segment, most coveted by the lower- and the middle-income groups, is set to grow at a faster clip as the government's policy directive - Housing for All by 2022 - is finally seeing some serious action on the ground. Harshil Mehta, Joint Managing Director and Chief Executive Officer of DHFL, tells Teena Jain Kaushal how affordable housing can play a crucial role in reviving the industry amid faltering bank credit growth. Edited excerpts:
A: DHFL is upgrading its IT infrastructure to leapfrog to the next-generation technology landscape. The digital initiatives will usher in speed and efficiency in day-to-day operations and superior analytical insights that will help us design products and services in sync with the changing requirements. They will also future-proof the company, improve productivity, reduce costs and enhance customer convenience. We are moving towards a 'phygital' organisation, creating a unique, integrated ecosystem of digital and physical consumer touch points so that our customers can seamlessly interact with us in their preferred environment.