'Speed of technology is reshaping the industry'
Technology has changed our clients businesses and our business. It requires us to create ideas in different modes, in different channels and quicker than we had to before, says Chuck Brymer, President and CEO, DDB Worldwide Communications Group.
- Jun 2, 2016,
- Updated Jun 2, 2016 10:11 AM IST
Technology is enabling us to do everything now and most of the companies we work with are well along the path. The biggest challenge today is speed; the ability of a company to adapt to speed. Many companies have suffered because they havent moved quickly enough. Companies that are able to disrupt the industries in which they compete, by developing technology quicker and faster than their competitors, are able to stake claim in that market before anybody else. ~
Technology is enabling us to do everything now and most of the companies we work with are well along the path. The biggest challenge today is speed; the ability of a company to adapt to speed. Many companies have suffered because they havent moved quickly enough. Companies that are able to disrupt the industries in which they compete, by developing technology quicker and faster than their competitors, are able to stake claim in that market before anybody else. ~