"Recession is the easiest time to hire talent"

Jaswinder Chadha, Co-founder and CEO of Axtria, and the erstwhile co-founder of MarketRx, which was acquired by Cognizant for $134 million in 2007, talks to Joe C. Mathew about the trends in the data analytics space.

One needs to ask three basic questions - is this real, is it worth it, and can you win. Data analytics is real. Is it worth it? An entrepreneur should look at whether the business can add value to the customer, and whether the customer is willing to pay for it. If you look at the global spend on data analytics, it is exploding. The third piece - can you win and what is your unfair competitive advantage - is where a majority of the business plans fail.