Indian Recipe For Private Labels

Pasta, hummus, shawarma, sausages, khao suey, sushi and more - Indians love to experiment with international cuisine. Of course, fresh home-cooked meals remain a staple. But millennials and Gen Z are not averse to trying new dishes. Then there are pok choy, galangal, kale, chia seeds, almond milk and wasabi - ingredients from across the globe are now available at the local supermarkets. While convenience is essential for the millennials, a fresh, organic and healthy meal or snack best complements and seamlessly aligns with their lifestyle choices. National brands do enjoy a strong fan base, but the evolved consumer also seeks quality, integrity, variety, authenticity and value for money when walking down the store aisle, thus creating a viable and thriving market for private labels in the Indian food and beverage sector.

Globally, the revenue share of private labels has steadily increased, especially in Europe. Initially, private labels were perceived as cheaper, 'me-too' products, but they have evolved greatly over the years. According to Euromonitor Data from World Trade Statistical Review 2017, the share of private labels is the highest in European countries with Switzerland, the Netherlands and the UK leading the trend. Established retailers such as Tesco and Sainsbury's are proud creators of successful and well-known private label brands across categories, especially food.