"Remain Hungry for Growth and Challenge the Status Quo"
Rajiv Bhalla, Managing Director, Barco India

- Jul 8, 2020,
- Updated Jul 9, 2020 10:32 AM IST
The first in my list of priorities was to drive exponential sales growth. We put to action the 'In Country for Country' philosophy, which involves India-specific value definitions, price points, products and go-to-market strategy. We localised our product offerings, price points and go-to-market approaches to target consumers and this helped us double our sales in three years.
The first in my list of priorities was to drive exponential sales growth. We put to action the 'In Country for Country' philosophy, which involves India-specific value definitions, price points, products and go-to-market strategy. We localised our product offerings, price points and go-to-market approaches to target consumers and this helped us double our sales in three years.