"Remain Hungry for Growth and Challenge the Status Quo"

"Remain Hungry for Growth and Challenge the Status Quo"

Rajiv Bhalla, Managing Director, Barco India

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BusinessToday.In
  • Jul 8, 2020,
  • Updated Jul 9, 2020 10:32 AM IST

The first in my list of priorities was to drive exponential sales growth. We put to action the 'In Country for Country' philosophy, which involves India-specific value definitions, price points, products and go-to-market strategy. We localised our product offerings, price points and go-to-market approaches to target consumers and this helped us double our sales in three years.

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The first in my list of priorities was to drive exponential sales growth. We put to action the 'In Country for Country' philosophy, which involves India-specific value definitions, price points, products and go-to-market strategy. We localised our product offerings, price points and go-to-market approaches to target consumers and this helped us double our sales in three years.

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