"We are taxed to hell and back"
Roland Folger, Managing Director and CEO, Mercedes-Benz India, tells Sumant Banerji about leadership, luxury and managing disruption in business
Sumant Banerji
- Sep 2, 2017,
- Updated Sep 6, 2017 11:52 AM IST
It is driven by customers. My dealers tell me we never want to go through such a position again where we as a former no. 1 brand had to answer our customers why we are not no. 1 anymore. The customer loves to buy a brand that is on top. Whether we like it or not, the volume game will dictate a brand's success.
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It is driven by customers. My dealers tell me we never want to go through such a position again where we as a former no. 1 brand had to answer our customers why we are not no. 1 anymore. The customer loves to buy a brand that is on top. Whether we like it or not, the volume game will dictate a brand's success.
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