"You Have to Protect Your Resource-generating Engine"
Harsh C. Mariwala, Chairman, Marico
- Jan 21, 2020,
- Updated Jan 24, 2020 4:03 PM IST
That advice really helped and we were able to maintain our marketshare. When the fight happened with Hindustan Lever, when they launched Nihar coconut oil and one more brand, Cococare, we were able to protect our marketshare. Whatever they gained in the market was only because of weaker players losing their marketshare. And it all culminated in us acquiring Nihar in February 2006.
That advice really helped and we were able to maintain our marketshare. When the fight happened with Hindustan Lever, when they launched Nihar coconut oil and one more brand, Cococare, we were able to protect our marketshare. Whatever they gained in the market was only because of weaker players losing their marketshare. And it all culminated in us acquiring Nihar in February 2006.