Darshan Mehta: Luxe Shift
Darshan Mehta, CEO, Reliance Brands
- Jan 13, 2022,
- Updated Jan 13, 2022 6:30 PM IST
Acquisition of domestic brands points to a shift in focus for Reliance Brands. After acquiring stakes in brands such as Manish Malhotra and Ritu Kumar, CEO Darshan Mehta formed a 60:40 JV with Anamika Khanna for owning and developing the brand AK-OK. However, he is up against rival Aditya Birla Fashion and Retail, which pumped in Rs 398 crore and Rs 67 crore into Sabyasachi and Tarun Tahiliani, respectively.
Acquisition of domestic brands points to a shift in focus for Reliance Brands. After acquiring stakes in brands such as Manish Malhotra and Ritu Kumar, CEO Darshan Mehta formed a 60:40 JV with Anamika Khanna for owning and developing the brand AK-OK. However, he is up against rival Aditya Birla Fashion and Retail, which pumped in Rs 398 crore and Rs 67 crore into Sabyasachi and Tarun Tahiliani, respectively.