Design Thinking - Why does it matter?

Design is present in every aspect of our lives. For instance, when you look at a website, it takes you 1/20th of a second to decide if you like 'how it looks'. This perception decides if you trust the brand, like the brand or would like to buy the brand's product. Design according to me, talks to consumers like you and me; it helps create an image, change perceptions if need be, and creates the unstated experience for consumers.