Customers want affordable, not cheap discounted fashion: Jabong CEO Arun Chandra Mohan
Arun Chandra Mohan, co-founder and CEO, Jabong spoke to Taslima Khan of Business Today about the company's initial days and how they see the future shaping up for the company.
- May 7, 2015,
- Updated May 7, 2015 5:38 PM IST
Arun Chandra Mohan, co-founder and CEO, Jabong, completed his B.Com (Hon.) from Loyola College and MBA from INSEAD. Prior to his MBA, Arun worked across Central Europe, Middle East, and Africa as a Consultant for IDC, where he helped tech companies devise and implement growth strategies for emerging markets. After INSEAD, he joined Rocket Internet as a Venture Partner before setting up Jabong.com. Mohan spoke to Taslima Khan of Business Today about the company's initial days and how they see the future shaping up for the company. I think, the way we see our business is first, we are a retail company and second, we are an online company. If you look at the retail business, there are not many providers. You have the shoppers and the lifestyles of the world but their reach is very limited. Our competition is from all of them, not just online companies from day one. A lot of online companies are filing in the gaps of offline retail. For us, opportunities are much bigger than competition. Great delivery and great customer service is what drives us. We are here for the much longer run. The fact that started much later, in 2012, we have captured most of the growth that has happened in the fashion industry since then. We are happy with the way we have scaled the business. It makes things much easier. It is easier for any competitor to give discounts like crazy and become number one. That's not the right way to look at business. I think we have the most unique value proposition for the customer and want to strengthen that.
Arun Chandra Mohan, co-founder and CEO, Jabong, completed his B.Com (Hon.) from Loyola College and MBA from INSEAD. Prior to his MBA, Arun worked across Central Europe, Middle East, and Africa as a Consultant for IDC, where he helped tech companies devise and implement growth strategies for emerging markets. After INSEAD, he joined Rocket Internet as a Venture Partner before setting up Jabong.com. Mohan spoke to Taslima Khan of Business Today about the company's initial days and how they see the future shaping up for the company. I think, the way we see our business is first, we are a retail company and second, we are an online company. If you look at the retail business, there are not many providers. You have the shoppers and the lifestyles of the world but their reach is very limited. Our competition is from all of them, not just online companies from day one. A lot of online companies are filing in the gaps of offline retail. For us, opportunities are much bigger than competition. Great delivery and great customer service is what drives us. We are here for the much longer run. The fact that started much later, in 2012, we have captured most of the growth that has happened in the fashion industry since then. We are happy with the way we have scaled the business. It makes things much easier. It is easier for any competitor to give discounts like crazy and become number one. That's not the right way to look at business. I think we have the most unique value proposition for the customer and want to strengthen that.