Parle plans big overseas push

The third generation of the world's largest biscuit maker in volume terms, Parle Products, is thinking big. Their ambition is to put the company on the global map. However, growth can't be at the cost of the age-old Parle legacy of offering great value-for-money products. Even as Ajay Chauhan and Arup Chauhan, both Executive Directors, surge ahead on the growth path, they are constantly guided by their predecessors, Vijay Chauhan and Sharad Chauhan. A meeting every Wednesday with the elders is sacrosanct. In an exclusive interview with Business Today, the third generation of the Chauhan family talks about its vision for the 84-year-old biscuit company. Excerpts:     I was always passionate about growing the family business. In fact, I gave up my engineering course mid-way and got into the business, as Parle then was facing an acute capacity crisis. I was thinking big from the day I entered the business. I set myself a target of becoming a Rs 30,000-crore company eight-years ago. Today, we are already a Rs 9,000-crore company.