'STAR' may usher in 'true' quality in corporate India: Management guru Subir Chowdhury
In times when most of the multinational companies are looking at ways to retrigger growth and failing frequently, here comes a strong piece of advice from the US-based management guru Subir Chowdhury.
- Mar 9, 2017,
- Updated Mar 9, 2017 5:42 PM IST
In times when most of the multinational companies are looking at ways to retrigger growth and failing frequently, here comes a strong piece of advice from the US-based management guru Subir Chowdhury. In his new book titled The Difference, Chowdhury pens the reasons why businesses need to become good and caring. Business Today's Anilesh S. Mahajan met him for an insight into the new mantra. Edited excerpts.
I think STAR is the foundation for caring mindset. In each of the elements of STAR, different human qualities such as honesty, integrity, listening, empathy and many more are integrated.
In times when most of the multinational companies are looking at ways to retrigger growth and failing frequently, here comes a strong piece of advice from the US-based management guru Subir Chowdhury. In his new book titled The Difference, Chowdhury pens the reasons why businesses need to become good and caring. Business Today's Anilesh S. Mahajan met him for an insight into the new mantra. Edited excerpts.
I think STAR is the foundation for caring mindset. In each of the elements of STAR, different human qualities such as honesty, integrity, listening, empathy and many more are integrated.