Aarthi Subramanian: Tata's Digital Boss
Launch of Tata super app TataNeu and digitalising the group’s legacy companies
- Dec 13, 2021,
- Updated Dec 13, 2021 12:00 PM IST
Appointed as the group’s chief digital officer in 2017, Aarthi Subramanian is widening the 152-year-old salt-to-software conglomerate’s digital footprint, both organically and through strategic acquisitions. This year, the Tata group acquired a majority stake in bigbasket and digital health company 1mg. The NIT- and Kansas University graduate is also leading the rollout of super app TataNeu, which will be a one-stop shop for all Tata consumer products and services. Now you know where the Tatas are getting their digital smarts from.
Appointed as the group’s chief digital officer in 2017, Aarthi Subramanian is widening the 152-year-old salt-to-software conglomerate’s digital footprint, both organically and through strategic acquisitions. This year, the Tata group acquired a majority stake in bigbasket and digital health company 1mg. The NIT- and Kansas University graduate is also leading the rollout of super app TataNeu, which will be a one-stop shop for all Tata consumer products and services. Now you know where the Tatas are getting their digital smarts from.