Priyanka Chopra: The Smart Investor
At a start-up event in January, Chopra said she was looking to invest in start-ups that are a mix of beauty and tech, as well as education


- Dec 13, 2021,
- Updated Dec 13, 2021 1:31 PM IST
Apart from setting screens afire in Bollywood and, later, Hollywood through her roles in Baywatch (2017) and drama-series Quantico (2015-18), Priyanka Chopra has opened up her purse strings for more mundane pursuits, relatively speaking. In 2015, she and her mother launched Purple Pebble Pictures, a film and TV studio to promote regional filmmakers. In 2018, she made her first big investment in Bumble, a dating app, following up with an investment in Holberton School for software engineering—a coding education start-up. In 2021, she invested in US-based rental marketplace Apartment List; and in Genies, a virtual avatar firm, along with Camila Cabello and Paris Hilton. She also opened a restaurant—Sona—in New York, and released her own line of sustainable hair care products titled Anomaly. At a start-up event in January, Chopra said she was looking to invest in start-ups that are a mix of beauty and tech, as well as education. Beauty with brains. See?
Apart from setting screens afire in Bollywood and, later, Hollywood through her roles in Baywatch (2017) and drama-series Quantico (2015-18), Priyanka Chopra has opened up her purse strings for more mundane pursuits, relatively speaking. In 2015, she and her mother launched Purple Pebble Pictures, a film and TV studio to promote regional filmmakers. In 2018, she made her first big investment in Bumble, a dating app, following up with an investment in Holberton School for software engineering—a coding education start-up. In 2021, she invested in US-based rental marketplace Apartment List; and in Genies, a virtual avatar firm, along with Camila Cabello and Paris Hilton. She also opened a restaurant—Sona—in New York, and released her own line of sustainable hair care products titled Anomaly. At a start-up event in January, Chopra said she was looking to invest in start-ups that are a mix of beauty and tech, as well as education. Beauty with brains. See?