YouTuber-entrepreneur Ankur Warikoo spoke about success and failure with respect to his life at the India Today Conclave Mumbai 2022 on November 5. In his session titled Doing Epic Shit: What drives Ankur Warikoo, The Unlikely Internet Star, Warikoo detailed the process of creating content on YouTube that appeals to the younger generation. Speaking about the journey, Ankur Warikoo said, “It wasn’t planned. I decided to take a break from Nearbuy, then came lockdown. I had such a wonderful time when I started creating content. I believe that there was an audience waiting for that content.” When asked about the one thing that made him different from other content creators, he said, “I spoke openly about failure.”