All you need to know about India’s social commerce growth in 2023
When it comes to online sales, the trend is increasingly shifting from e-commerce to social commerce. Social commerce is poised to make a significant dent into e-commerce in 2023, suggest experts.
- Jan 7, 2023,
- Updated Jan 7, 2023 4:30 PM IST
Social media users in India is expected to grow to around 448 million in 2023. A direct beneficiary of this rapid rise of social media users of course is social commerce. Social commerce or buy-sell via social media has been steadily gaining popularity in India. Many brands however have a universal online sales presence on e-commerce portals as well as their social handles. New brands, first time entrepreneurs are currently driving the bulk of social commerce in India. More and more people from every walk of life is building personal brands and a presence for their products and services on social media.
Artificial intelligence driven sales is here to stay. As social commerce grows industries which are directly linked with it including logistics, warehousing and other sales channels of storage and delivery too will continue to grow.
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Social media users in India is expected to grow to around 448 million in 2023. A direct beneficiary of this rapid rise of social media users of course is social commerce. Social commerce or buy-sell via social media has been steadily gaining popularity in India. Many brands however have a universal online sales presence on e-commerce portals as well as their social handles. New brands, first time entrepreneurs are currently driving the bulk of social commerce in India. More and more people from every walk of life is building personal brands and a presence for their products and services on social media.
Artificial intelligence driven sales is here to stay. As social commerce grows industries which are directly linked with it including logistics, warehousing and other sales channels of storage and delivery too will continue to grow.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine