MacBook Air, Pro and Mac Mini powered by Apple's most powerful M1 chip launched
Tim Cook, Apple's CEO, says the introduction of three new Macs featuring Apple's breakthrough M1 chip marks a truly historic day for the Mac and Apple

- Nov 11, 2020,
- Updated Nov 11, 2020 8:35 AM IST
Ushering a new era of Mac computers, Cupertino giant has announced the new Mac devices powered by Apple's M1 chip. This includes the new MacBook Air, 13-inch MacBook Pro, and Mac mini. The M1 chip is optimised for Mac systems in which small size and power efficiency are critically important. Apple says this system on a chip (SoC) combines numerous powerful technologies into a single chip and features unified memory architecture for dramatically improved performance and efficiency.
"The introduction of three new Macs featuring Apple's breakthrough M1 chip represents a bold change that was years in the making and marks a truly historic day for the Mac and Apple. M1 is by far the most powerful chip we've ever created, and combined with Big Sur, delivers mind-blowing performance, extraordinary battery life, and access to more software and apps than ever before. We can't wait for our customers to experience this new generation of Mac, and we have no doubt it will help them continue to change the world," says Tim Cook, Apple's CEO
Featuring a compact design, with M1, the Mini will bring an 8-core CPU with up to 3x faster performance than the previous generation onboard. An 8-core GPU will deliver up to a massive 6x increase in graphics performance, allowing Mac mini to tackle performance-intensive tasks like complex 3D rendering with ease. ML workloads also take a quantum leap forward with up to 15x faster performance over the previous generation. And when compared to the best-selling Windows desktop in its price range, the Mac Mini is just one-tenth the size, yet delivers up to 5x faster performance. Priced at Rs 64,900, the Mac Mini features an advanced thermal design, Wi-Fi 6 for faster wireless performance and the Secure Enclave in M1 for best-in-class security. All the three will run macOS Big Sur, the latest version of Mac's advanced desktop operating system.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine
Ushering a new era of Mac computers, Cupertino giant has announced the new Mac devices powered by Apple's M1 chip. This includes the new MacBook Air, 13-inch MacBook Pro, and Mac mini. The M1 chip is optimised for Mac systems in which small size and power efficiency are critically important. Apple says this system on a chip (SoC) combines numerous powerful technologies into a single chip and features unified memory architecture for dramatically improved performance and efficiency.
"The introduction of three new Macs featuring Apple's breakthrough M1 chip represents a bold change that was years in the making and marks a truly historic day for the Mac and Apple. M1 is by far the most powerful chip we've ever created, and combined with Big Sur, delivers mind-blowing performance, extraordinary battery life, and access to more software and apps than ever before. We can't wait for our customers to experience this new generation of Mac, and we have no doubt it will help them continue to change the world," says Tim Cook, Apple's CEO
Featuring a compact design, with M1, the Mini will bring an 8-core CPU with up to 3x faster performance than the previous generation onboard. An 8-core GPU will deliver up to a massive 6x increase in graphics performance, allowing Mac mini to tackle performance-intensive tasks like complex 3D rendering with ease. ML workloads also take a quantum leap forward with up to 15x faster performance over the previous generation. And when compared to the best-selling Windows desktop in its price range, the Mac Mini is just one-tenth the size, yet delivers up to 5x faster performance. Priced at Rs 64,900, the Mac Mini features an advanced thermal design, Wi-Fi 6 for faster wireless performance and the Secure Enclave in M1 for best-in-class security. All the three will run macOS Big Sur, the latest version of Mac's advanced desktop operating system.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine