Apple's grand plans rest on iPhone 12 mini, HomePod mini

Apple's grand plans rest on iPhone 12 mini, HomePod mini

Analysts predict the iPhone 12 mini will not just be popular - it is expected to become the most popular iPhone in India - but will also help in driving big volumes for Apple

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Apple iPhone 12 mini (Photo credit: Apple)Apple iPhone 12 mini (Photo credit: Apple)
Nidhi Singal
  • Oct 14, 2020,
  • Updated Dec 3, 2020 2:35 PM IST

Apple big fall event has always been about new flagship iPhones. While this year Apple unveiled the much-awaited iPhone 12 line-up including the iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max, it was the mini moniker that stole the show. Analysts predict the iPhone 12 mini will not just be popular but will help in driving big volumes for Apple.

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With the same design language and most of the features as its bigger iterations, iPhone 12 mini will definitely be a big upgrade for a lot of users sitting on older generation iPhones and Android devices looking to advance to 5G capable handsets.

"We think that within new launches, the iPhone 12 mini is likely to be a very successful model in India. We won't be surprised if it will end up as the most popular iPhone in India ever in terms of its lifetime sales in India," says Tarun Pathak, Associate Director, Counterpoint Research.

For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine

Apple big fall event has always been about new flagship iPhones. While this year Apple unveiled the much-awaited iPhone 12 line-up including the iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max, it was the mini moniker that stole the show. Analysts predict the iPhone 12 mini will not just be popular but will help in driving big volumes for Apple.

Advertisement

With the same design language and most of the features as its bigger iterations, iPhone 12 mini will definitely be a big upgrade for a lot of users sitting on older generation iPhones and Android devices looking to advance to 5G capable handsets.

"We think that within new launches, the iPhone 12 mini is likely to be a very successful model in India. We won't be surprised if it will end up as the most popular iPhone in India ever in terms of its lifetime sales in India," says Tarun Pathak, Associate Director, Counterpoint Research.

For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine

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