Apple plans to introduce several new AI features for iPhones at its developer conference, WWDC 2024. The updates focus on "proactive intelligence" and aim to enhance Siri's voice capabilities, making it more conversational according to a report by Bloomberg's Mark Gurman.
Proposed features include auto-summarising notifications, providing quick synopses of news articles, transcribing voice memos, improving calendar auto-population, and suggesting relevant apps. AI-based photo editing tools are also anticipated, though they may not match the advanced AI features seen in some other products already on the market.
Despite these enhancements, Apple has not developed a proprietary chatbot. Its generative AI technology isn't advanced enough to compete with ChatGPT or Google's Gemini. According to the report, some executives are wary of the potential controversies.
To address consumer demand, Apple is reportedly partnering with OpenAI to integrate its technology into iOS 18, with an announcement expected at the upcoming WWDC. The report suggests OpenAI is working to ensure it can handle the anticipated influx of users.
Apple was also considering licensing Google's Gemini for iOS 18, but no agreement has been reached, the report claims. Additionally, Apple is contemplating the development of its own search engine, potentially with enhanced privacy features similar to DuckDuckGo, to reduce reliance on Google.
Recently, OpenAI and Google announced their latest AI products which has in turn increased the pressure on Apple. OpenAI's GPT-4o model offers lifelike conversation abilities, while Google is integrating generative AI into its search engine and testing multi-modal chat assistants on mobile devices.