Apple shipped 87 million units of iPhone XR, XS and XS Max between Q4, 208 to Q2, 2019, says Canalys
Canalys highlighted that Apple shipped 36 million iPhones in Q2 2019, a 13% year-on-year fall. It was Apple's third consecutive quarter of shipment decline
- Sep 10, 2019,
- Updated Sep 10, 2019 7:20 PM IST
As Apple prepares to unveil the next much-awaited iPhones tonight, expectations are high. Especially, since last few quarters, Apple has been registering a downfall in the sales of its new iPhones. From Q4 2018 to Q2 2019, Apple's newest-generation iPhones, which includes the iPhone XS, XS Max and XR, accounted for 59 per cent of all iPhone shipments worldwide. When compared to the same period a year ago, the then-latest launched iPhones - iPhone 8, iPhone 8Plus and iPhone X - accounted for 68 per cent shipments, says Research firm Canalys.
"Tim Cook must strike a delicate balance," says Senior Analyst Ben Stanton. "The iPhone is still Apple's biggest revenue source. But Cook needs to envision Apple's path for the next 10 years, and take steps to set it on that route. It is clear now that his legacy will be the thriving Apple Services division, which includes Apple Music, iCloud and new products, such as Apple TV+. And Apple needs a large installed base of device users to grow these businesses, which makes older-generation iPhones, as well as refurbished and second-hand devices, critical. But this also presents a challenge to Apple, as older devices provide an increasingly compelling alternative to its latest expensive flagships."
Canalys also highlights that Apple shipped 36 million iPhones in Q2 2019, a 13% year-on-year fall. It was Apple's third consecutive quarter of shipment decline. Apple's top five countries in terms of iPhone shipments in the first half of 2019 were the US (35.5 per cent) the People's Republic of China (mainland) (16 per cent), Japan (9.5 per cent), the UK (4.9 per cent) and Canada (3.3 per cent).
Apple is expected to unveil three new iPhones tonight, rumoured to be named as iPhone 11, iPhone 11 Pro and iPhone 11 Max powered by A13 price rose and the top two models likely to house a triple camera module. Following the past launch cycles, these new iPhones will go on sale in select markets starting early next week.
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As Apple prepares to unveil the next much-awaited iPhones tonight, expectations are high. Especially, since last few quarters, Apple has been registering a downfall in the sales of its new iPhones. From Q4 2018 to Q2 2019, Apple's newest-generation iPhones, which includes the iPhone XS, XS Max and XR, accounted for 59 per cent of all iPhone shipments worldwide. When compared to the same period a year ago, the then-latest launched iPhones - iPhone 8, iPhone 8Plus and iPhone X - accounted for 68 per cent shipments, says Research firm Canalys.
"Tim Cook must strike a delicate balance," says Senior Analyst Ben Stanton. "The iPhone is still Apple's biggest revenue source. But Cook needs to envision Apple's path for the next 10 years, and take steps to set it on that route. It is clear now that his legacy will be the thriving Apple Services division, which includes Apple Music, iCloud and new products, such as Apple TV+. And Apple needs a large installed base of device users to grow these businesses, which makes older-generation iPhones, as well as refurbished and second-hand devices, critical. But this also presents a challenge to Apple, as older devices provide an increasingly compelling alternative to its latest expensive flagships."
Canalys also highlights that Apple shipped 36 million iPhones in Q2 2019, a 13% year-on-year fall. It was Apple's third consecutive quarter of shipment decline. Apple's top five countries in terms of iPhone shipments in the first half of 2019 were the US (35.5 per cent) the People's Republic of China (mainland) (16 per cent), Japan (9.5 per cent), the UK (4.9 per cent) and Canada (3.3 per cent).
Apple is expected to unveil three new iPhones tonight, rumoured to be named as iPhone 11, iPhone 11 Pro and iPhone 11 Max powered by A13 price rose and the top two models likely to house a triple camera module. Following the past launch cycles, these new iPhones will go on sale in select markets starting early next week.
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