Apple users need to be wary of this new phishing scam

Every time a more robust system is put in place to check scams, a new breed of scammers arises to surpass that firewall. The latest in this line is a genuine-looking phishing scam which targets users of Apple products using spoofed Apple Inc attributes to fool users.

The Apple Support scam starts with an automated fake call that shows Apple's logo, address and real phone number, warning about a data breach at the company, wrote security expert Brian Kerbs on his blog. If an iPhone user requests a call back from Apple's legitimate customer support Web page, the fake call gets indexed as a previous call from the legitimate Apple Support line in the phone's recent calls list.

"It is remarkable that Apple's own devices can't tell the difference between a call from Apple and someone trying to spoof Apple," Kerbs said in his blog.

The automated call, if received, gives the recipients another number to call which is a known phishing source, according to Kerbs.

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Under no circumstances, divulge any personal or financial details to anyone over phone or e-mail. No bona fide company or financial institution contacts its users personally to seek crucial information.