ByteDance confident ban on TikTok, Helo will be lifted soon
ByteDance has been prompt in compliance with the ban to win government's trust - it removed and restricted access to TikTok and Helo before authorities stepped in. Now it is trying to fix the ongoing issues with government soon
- Jul 1, 2020,
- Updated Sep 8, 2020 2:30 PM IST
Of the 59 apps banned by the government of India in an order dated June 29, 2020, the ban on ByteDance's TikTok and Helo might be lifted soon. Sources have confirmed that TikTok has been trying to win the trust by acting responsibly and in compliance with the government order in every best possible way. As soon as the ban was announced, ByteDance had quickly removed the two apps from the Apple App Store and Google Play Store even before the Google or Apple could have acted. Similarly, the company didn't wait for telecom service providers and internet service providers to restrict access to the apps. On June 30, the company itself disabled access on the pre-installed TikTok and Helo apps.
With over 2,000 employees in the country, sources confirmed that TikTok has a dedicated team that works on policy-related matters and is believed to be fixing the ongoing issues with the Indian government soon. Industry experts aver that TikTok is in India for a long game. "Given the growth and potential TikTok has in the country, it won't be toppled by the small setbacks. It is only last year since TikTok started monetising in India. The short-term impact of the current ban would be the company failing to achieve this year's target of Rs 100 crore. However, the long-term impact will be on the company's image," says Honey Singh, co-founder, #ARM Worldwide.
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Of the 59 apps banned by the government of India in an order dated June 29, 2020, the ban on ByteDance's TikTok and Helo might be lifted soon. Sources have confirmed that TikTok has been trying to win the trust by acting responsibly and in compliance with the government order in every best possible way. As soon as the ban was announced, ByteDance had quickly removed the two apps from the Apple App Store and Google Play Store even before the Google or Apple could have acted. Similarly, the company didn't wait for telecom service providers and internet service providers to restrict access to the apps. On June 30, the company itself disabled access on the pre-installed TikTok and Helo apps.
With over 2,000 employees in the country, sources confirmed that TikTok has a dedicated team that works on policy-related matters and is believed to be fixing the ongoing issues with the Indian government soon. Industry experts aver that TikTok is in India for a long game. "Given the growth and potential TikTok has in the country, it won't be toppled by the small setbacks. It is only last year since TikTok started monetising in India. The short-term impact of the current ban would be the company failing to achieve this year's target of Rs 100 crore. However, the long-term impact will be on the company's image," says Honey Singh, co-founder, #ARM Worldwide.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine